A tradition of strength, service, and security — Get to know American Savings Life Insurnace
American Savings Life Insurance Company was founded in 1954 in Phoenix, Arizona, with a vision to provide financial security and peace of mind to families and businesses. Our roots are in conservative investment principles and a commitment to long-term stability for our policyholders and shareholders.
For over 70 years, ASL has specialized in life insurance, annuity, and lending products, growing through prudent management and a focus on superior financial strength. Today, we continue to serve our community with personalized service, innovative products, and a tradition of trust and reliability that sets us apart in the industry.
Key milestones
Highlights from our 70+ years of service
Strategic advantages of American Savings Life
Built on 70 years of proven principles and values that guide everything we do
We Help Build and Protect Legacies
At American Savings Life Insurance Company, We strive to live these values.
The preferred life insurance company and commercial bridge loan provider
Guided by our founder's timeless principles that have driven success for over seven decades.
Celebrating 70 Years of Growth
From our humble beginnings to three generations of leadership
Original Home Office
Frihoff Allen's Home
Phoenix, AZ
For the first three years the Company operated out of Frihoff Allen's home in Phoenix, AZ.
First Commercial Office
2830 N. 7th St.
Phoenix, AZ
Growth and Expansion
4750 E. Broadway Rd.
Phoenix, AZ
Current Office
935 E. Main Street
Mesa, AZ
3 Generations of Leadership
A family legacy spanning over seven decades
Frihoff N. Allen
Founder and first President
David K. Allen
Second generation leader
Byron E. Allen
Current President & CEO
Our team of problem solvers
Meet some of the people behind American Savings Life Insurance Company.
Our Leadership
Byron Allen
E. Paul Whetten
John Shirts
Michael L. Frahm
Our Servicers
Linda Williams
Ellen Seger
Shawnee Kanteena